The 'spreadsheet surfer' - We are profitable…yes…we do count our pennies and we run businesses which focus on bottomlines instead of toplines. We have the quintessential number cruncher to guide us through the maze of financial data. His McKinsey and cross functional experience across government bodies in different countries comes handy too.

The 'designer' - The timeless debate between the client servicing and the 'creative' type is eternally on. Loud voices proclaiming the lunacy levels of either sides form part of our daily dose of entertainment. Long lives the ‘difficult’ designer. Our work would lack the 'edge' without the conflict.

The 'copywriter' - "What's there in a name" is not meant for this dudette... how you say it is as important as what you say. You don’t want to enter a battle of wits with this prodigy.

The 'techie' - In his own word. He is technology agnostic. The fact that he knows that word gives us hope about the communication skills of the 'tech tribe'. Thankfully he is not the reticent kind. If only he was less opinionated!! Sigh!!

The 'marketing whizkid' - Being well read and domineering comes easily to this girl!! She knows it all and makes it look easy in the bargain. If only the unmistakable 'giggle' didn’t give away the kid at heart.

The 'visionary' - He can turn every service into a product and his way to market approach is impeccably stylish and elegant.

The 'new media evangelist' - She knows her way around the web. Truly a representative for the digital generation. She opens her laptop before she brushes her teeth to track your brand online.

The rest of the gang - They are a motley group of high energy, self-driven madcaps who live, breathe, drink brands and strategy. They are pros at communicating effectively.