Aurum is one of the leading companies in India specializing in character licensing, brand licensing, sports licensing and entertainment licensing.

We provide a conducive platform for the growth of domestic & international brands to help establish the brand, increase awareness & growth and offer complete support to the licensors and licensees.

Aurum has the advantage of having a strong understanding about the Indian market and can provide a wide range of services to the Licensors - from developing a complete plan for the licensing business, defining the goals and objectives, developing the implementation strategies to managing all licensing functions leading to total fulfillment of all licensing requirements.

Aurum has a separate Product Development team that helps design products that ensure maximum revenue realization.

Aurum also assists its licensees in effectively enhancing brand awareness, offer differentiation, reach new customers, strengthen the image of the brand, expand distribution and generate revenue. Our primary business objective is to provide a platform, wherein the brand owners can extend the power of their brand through licensing

In addition, Aurum also organizes a series of events and promotional activity programs across India in order to create a direct connect with the target audience thereby creating brand awareness and enforcing brand loyalty about the Intellectual Property and also provide a platform to our licensees in showcasing and increasing the sales of their merchandise.

We have experience in establishing unique licensing and merchandising programs for high profile client, associations and brands that allow for maximum sales, brand awareness and of course returns.

We work closely with your branding program(s) to ensure simple but comprehensive sales strategies are implemented, delivered and consolidated, while creating new opportunities for branding with all possible avenues.

Aurum's intellectual property litigation team works alongside the merchandising and licensing team. Early implementation to solve any potential points of concern between the licensor & the licensees/merchandisers can be invaluable in ensuring good relationships and creating win-win situations for all

Aurum’s expertise in advertising across offline and digital mediums makes us a preferred partner across ancillary branding tie ups and strategy formulation.

• Engaging a professional, experienced management group to push your brand through implementing comprehensive sales campaign.
• Adding value to sponsorship packages and benefits to current and future partners including naming rights.
• Creating a culture with your brand.
• Increasing overall merchandise and apparel sales through improving existing marketing initiatives.
• Increasing sales through implementing improved, unique and strategic advertising and point of sale programs.
• Establishing relationships with retail outlets.
• Establishing wider community awareness and sales.
• Using existing and new sponsors to push sales.
• Developing strategic means of engaging other licensees to push sales.